vWhenever you are planning to get yourself a new website you are bound to spend reasonable time debating on the issue of how fast you want your website to load. Although the answer will initially seem an obvious as soon as possible or instantly, it never turns out that way.
Nobody wants their website to be slow, but there are reasons why they do it, rather why they are forced to do it. The time taken for a homepage to render is directly proportional to how heavy it is. If your homepage is loaded with images (and especially flash) it will take much longer time to load than a website which is mainly text based. For example, Google's website loads in an instant because it is only text with small images and on the other hand, Amazon's website takes a fair while to show up due to heavy images all over the page.
Unfortunately, you and I are not the Google's of the world who don't need anything on their homepage besides a search box and a small graphic and still be a famous site. We need to add ingredients to spice up things. There should be good images on the main banner, a few flash elements here & there, you also like some interesting mouse moveovers and boom! Before you know it you have an overloaded page that loads as leisurely.
It the above was the decking up part, what follows is the reverse cycle. You are like a child who has filled up his plate with too much food in excitement and is now realizing that it will be difficult to digest. So, you start the reverse count and get down to eliminating the unnecessary elements from the page to make it lighter. This is not an easy part but an important one.
The trick or the solution is in finding the right balance that suits you the best. I gave you the example of Google and Amazon above. What you need to realize is that their websites work for them but Amazon can't have Google kind of look and vice versa. Similarly, you need to know what will work for you and accept the loading accordingly. If your website demands a 3 - 4 second loading then so be it and if you can do with 1 sec load, nothing like it. The ideal loading time for your website is determined by your website itself and not by any rules.
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